Law Office of Kevin Seaver

This Massachusetts-based family law firm specializes in handling DCF/CPS cases and divorce proceedings, providing expert legal representation for families navigating complex child welfare issues and marital dissolutions.

Challenge

Lack of engagement and slow follower growth across social media platforms
Content mirrored across platforms without platform-specific optimization
Incorrect dimensions for graphics and videos
Lack of community engagement
Inconsistent posting schedule

Goals:

Increase follower count, engagement, reach, and impressions
Maintain consistent posting across all platforms
Produce platform-native content
For YouTube: Increase subscribers and video view counts
Align thumbnails with brand identity

Solution

As the social media manager, I implemented the following strategies:

Platform Prioritization:
- Focused on two primary platforms for main content
- Utilized other channels for outreach and directing traffic to main platforms
Content Optimization:
- Created platform-specific content for Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn
- Implemented correct dimensions for graphics and videos
YouTube Strategy:
- Conducted keyword research for better discoverability on YouTube and Google
- Redesigned thumbnails to align with brand identity
Content Creation and Management:
- Edited long-form and short-form content for various platforms
- Maintained consistent posting schedule across all channels
Community Engagement:
- Implemented strategies to foster community interaction and growth

Short Form Video Editing

YouTube Long Form Video Editing

Result

After implementing the new strategy, the Law Office of Kevin Seaver experienced significant improvements:

TikTok Growth:
- Several posts went viral, attracting a large number of followers
- Increased traffic to the website, resulting in converted paying customers
YouTube Performance:
- Noticeable increase in video view counts
- Growth in subscriber base
Cross-Platform Consistency:
- Established and maintained a regular posting schedule across all platforms
Engagement Increase:
- Improved engagement rates across social media channels
Content Optimization:
- Successfully tailored content to each platform's native format
- Corrected dimensions for graphics and videos, enhancing visual appeal

Thumbnails and Graphics

See Other Works