Progest Zen - Thyroid Supplement
Progest Zen™ is a company dedicated to producing and selling natural bioidentical progesterone creams to help women address hormonal imbalances and alleviate symptoms associated with various conditions such as menopause, PMS, PCOS, and endometriosis.
Challenge
Progest Zen faced several challenges in their social media marketing efforts:
-
Lack of consistency in posting product-related content
-
Need to establish a strong social media presence from scratch
-
Goal to increase brand awareness and reach their target audience
-
Requirement to effectively launch their product on social media platforms
Solution
As the social media manager, I implemented the following strategies:
-
Platform Focus:
-
Primary focus on Instagram
-
Secondary presence on Facebook to mirror content
-
-
Content Strategy:
-
Developed a consistent posting schedule
-
Created a mix of educational and aspirational content
-
Focused on product information and benefits
-
-
Launch Campaign:
-
Designed and executed a dedicated launch campaign for the new social media accounts
-
-
Target Audience:
-
Tailored content specifically for women experiencing hormonal issues
-
-
Community Engagement:
-
Implemented strategies to foster community engagement and interaction
-
Result
After the 3-month implementation period, Progest Zen experienced significant improvements in their social media performance:
-
Follower Growth:
-
Substantial increase in follower count on both Instagram and Facebook
-
-
Increased Engagement:
-
Higher reach and impressions on posts across both platforms
-
-
Improved Consistency:
-
Established a regular posting schedule, addressing the initial challenge of inconsistent content
-
-
Enhanced Brand Awareness:
-
Successfully launched the brand on social media, increasing visibility to the target audience
-
-
Community Building:
-
Fostered an engaged community of women interested in natural hormonal balance solutions
-