Progest Zen | Sinise Digital Case Study

Progest Zen - Thyroid Supplement

Progest Zen™ is a company dedicated to producing and selling natural bioidentical progesterone creams to help women address hormonal imbalances and alleviate symptoms associated with various conditions such as menopause, PMS, PCOS, and endometriosis.

Challenge

Progest Zen faced several challenges in their social media marketing efforts:

Lack of consistency in posting product-related content
Need to establish a strong social media presence from scratch
Goal to increase brand awareness and reach their target audience
Requirement to effectively launch their product on social media platforms

Solution

As the social media manager, I implemented the following strategies:

Platform Focus:
- Primary focus on Instagram
- Secondary presence on Facebook to mirror content
Content Strategy:
- Developed a consistent posting schedule
- Created a mix of educational and aspirational content
- Focused on product information and benefits
Launch Campaign:
- Designed and executed a dedicated launch campaign for the new social media accounts
Target Audience:
- Tailored content specifically for women experiencing hormonal issues
Community Engagement:
- Implemented strategies to foster community engagement and interaction

Result

After the 3-month implementation period, Progest Zen experienced significant improvements in their social media performance:

Follower Growth:
- Substantial increase in follower count on both Instagram and Facebook
Increased Engagement:
- Higher reach and impressions on posts across both platforms
Improved Consistency:
- Established a regular posting schedule, addressing the initial challenge of inconsistent content
Enhanced Brand Awareness:
- Successfully launched the brand on social media, increasing visibility to the target audience
Community Building:
- Fostered an engaged community of women interested in natural hormonal balance solutions

Graphic Design

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