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Sol App - Health Tech

Sol App is an innovative health tech platform offering a comprehensive mobile application that provides medically-reviewed resources, information, and support for women navigating their menopause journey.

Challenge

  • No existing social media presence

  • Need to establish brand awareness from scratch

  • Lack of established content strategy

  • Required comprehensive launch campaign across multiple platforms

  • Need to educate audience about the app's value proposition

  • Challenge of communicating medical credibility

  • Requirement to build trust in a sensitive health niche

Solution

As the appointed social media manager, I implemented the following strategies:
 

  1. Multi-Platform Strategy Implementation

    • Primary focus on Instagram, Facebook, LinkedIn, and YouTube

    • Email newsletter implementation for nurture campaigns
       

  2. Content Strategy Development

    • Created comprehensive content strategy from scratch

    • Developed educational content about menopause

    • Produced graphics and edited videos for Reels

    • Focus on value-first content approach
       

  3. Key Content Pillars

    • Educational content about menopause

    • Highlighting medically-reviewed resources

    • Showcasing community aspects of the app

    • App features and benefits
       

  4. Community Management

    • Active engagement with comments

    • Response management

    • Community building initiatives
       

  5. Email Marketing Integration

    • Developed nurture campaigns

    • Built email list from scratch

    • Engaged existing customer base

Graphics and Visuals

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Email Newsletter

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Hello ( name )
 

I'm beyond thrilled to share some exciting news with you - Wellforher has evolved into Sol!

This change has been in the works for a while now, and I am super excited to finally share it with you.

Why the change?
 

When I set out to create WellForHer, I wanted to provide support to women (just like you) throughout their menopause journey.
 

WellForHer provided bite-sized information and holistic guidance. Building on that, I also saw a need for more resources and input from both the community and experts in conventional and lifestyle medicine.
 

This is why I created Spring of Life, or Sol, for short.
 

Sol is an app that provides medically-reviewed, easy-to-understand information about menopause. We have combined medical expertise and real life experience to provide comprehensive support through this important transition.
 

With Sol, my goal is to make reliable, accessible information available for all women, no matter where they are in their journey.
 

So I would love for you to be part of Sol.
 

Join our growing community and let's continue this important conversation about women's health.
 

You can follow us on:
Facebook
Instagram
LinkedIn
YouTube
 

I can't wait to share more with you in the coming weeks! Join the wait list
 

P.S.
I'm excited to share our latest blog post, "What is Menopause?".
 

You might find some surprises in there, even if you're experiencing menopause yourself. Because menopause affects everyone differently. The information in this blog, as with Sol, is medically reviewed and easy to understand. So find out about menopause, why it happens, and how it might affect your everyday life or those around you.
 

If you're looking to learn more about this important change, this is a great place to start.
 

I hope you'll find it helpful and informative!

 

Warmly,
 

Grace Oh Founder, Sol

Copywriting

Menopause – a significant transition that affects everyone.
 

(yes, even men indirectly. Read on to see why)
 

But what is it?
Why does it happen?
And why should we all know about this?

How could it affect my work life?
 

Balancing life, careers, relationships and understanding our body's natural changes are equally important.
 

🔹 What is Menopause?
It's not just a single event, but a gradual process.

Menopause officially begins 12 months after your last menstrual period, but the journey starts much earlier.
 

🔹 What's Happening?

Our ovaries gradually produce less estrogen and progesterone, leading to the end of menstrual cycles and causing our bodies to change and adapt.
 

🔹 Why It Matters
Understanding this transition can help you manage potential symptoms and maintain your professional edge.
 

Many women experience changes that could affect work life, such as:
• Altered sleep patterns
• Mood fluctuations
• Difficulty concentrating
 

As with professional challenges that we tackle head-on, the same approach can be applied to menopause.
 

Want to learn more about menopause and what to expect during this transition?
 

Read our comprehensive blog post, medically reviewed by Dr Jyothi Shenoy
( link in comments )
 

#menopause #menopausesupport #menopauserelief #menopausesymptoms #menopauseawarenss #menopausehealth #menopausehelp #womenshealth #womenshealthmatters #womenshealthcare #womenover40

Tomorrow is World Menopause Day 2024!
 

This year's theme is "Menopause Hormone Therapy".
 

Did you know that by 2025, over 1 billion women globally will be menopausal?
 

Yet, many still struggle with misinformation and lack of support.
 

Menopause is a natural transition that touches women's lives:
• It affects our mothers, sisters, partners and friends
• It impacts overall health and well-being
 

Let's change the conversation around menopause:
• Educate yourself about menopause and its effects
• Start open discussions with friends and family
 

Find trusted information on Hormone Therapy (and other treatments)


Soon, we will be launching Sol - our app that provides medically-reviewed, easy-to-understand information. We've combined medical expertise with real-life experience to offer comprehensive support through this important transition.
 

Our goal is to make reliable, accessible information available for all women, no matter what day of the year it is.
 

Join our growing community and let's continue this important conversation about women's health.
 

#WorldMenopauseDay #MenopauseAwareness #WomensHealth #MenopauseSupport

Result

After the 3-month launch period, Sol App achieved:
 

  1. Social Media Growth

    • Established presence across all target platforms

    • Gained new followers on Instagram, Facebook, and LinkedIn

    • Built new YouTube subscriber base
       

  2. Email Marketing Success

    • Successfully built email subscriber list

    • Implemented effective nurture campaigns
       

  3. Community Building

    • Created engaged community across platforms

    • Established consistent engagement rates

    • Built foundation for long-term community growth
       

  4. Content Foundation

    • Established content strategy framework

    • Created replicable content processes

    • Built content library for ongoing use

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