UNFLTR
This company is a specialized podcast agency that caters to high-level clients, particularly those in the eight-figure revenue range. They offer comprehensive podcast management and launch services, helping successful entrepreneurs and businesses establish and maintain their podcast presence.
Challenge
Unfltr faced several challenges in their digital marketing efforts:
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Lack of consistency in posting content across multiple platforms
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Need to establish credibility and expertise in the podcasting industry
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Goal to increase followers and subscribers on Instagram and YouTube
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Requirement for streamlined processes to maintain consistent content output
Solution
As the social media and content manager, I implemented the following strategies:
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Multi-Platform Management:
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Managed Instagram, LinkedIn, and YouTube channels
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Created a cohesive strategy across all platforms
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Content Creation:
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Developed diverse content including videos, graphics, and thumbnails
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Tailored content to appeal to eight-figure CEO entrepreneurs
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Process Streamlining:
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Established a consistent posting cadence across all platforms
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Created resources and one-pagers to assist with business operations
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Email Marketing:
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Implemented email newsletter campaigns to nurture leads and engage audience
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YouTube Growth Strategy:
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Focused on increasing YouTube subscribers through targeted content and optimization
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LinkedIn Engagement:
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Managed the client's LinkedIn account to build professional credibility
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Video Editing
Result
After one year of implementation, Unfltr experienced significant improvements in their digital presence:
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YouTube Growth:
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Achieved the goal of 1,000 subscribers on YouTube
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Instagram Growth:
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Substantial increase in Instagram followers and engagement
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Consistent Posting Cadence:
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Established and maintained a regular posting schedule across all platforms
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Streamlined Processes:
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Developed solid processes for content creation and distribution, ensuring consistency
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Enhanced Credibility:
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Successfully positioned UNFLTR as an expert in the podcasting industry for high-profile clients
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Multi-Platform Presence:
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Established a strong presence across Instagram, LinkedIn, and YouTube, catering to different audience segments
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Email Marketing
Hey ( name )
Yesterday one of our incredible clients Arjun Dhingra, a mortgage broker powerhouse, launched his show "The LFG Energy Podcast."
The show is all about resilience and overcoming challenges. Wait what? What does a guy in the mortgage industry known about that stuff? He also happens to be a 2-Time World Champion in Taekwondo and ultimately a coach for the USA. Cool right?
He's Featuring incredible guests like real estate mogul Sharran Srivatsaa, world renowned motivational speaker Trent Shelton, client and branding genius Chris Do, and video expert Omar El Takrori.
It's cool to brag about people we work with but Arjun is one of the kindest, most ENCOURAGING humans I know which is why we get along so well. My friend Erick captured this awesome moment showing exactly what I'm talking about.
New Podcast Audit
P.S. The fourth Podcast Audit video is up!
This time, I’m going in deep on the podcast “Fingerprints of Success” by Bill Barrett.
Here’s what to expect:
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The importance of a strong, concise introduction
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Why audio quality matters (even for high-profile guests)
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The power of host-read ads and clear call-to-actions
I have some interesting insights about his podcast rankings and strategies used to maintain his high chart positions.
You’ll see that in today’s video.
If you enjoy it leave a comment on Youtube and I'll definitely get back to you!
P.S.S.
Check out our Free Resource Library for more value-packed podcasting tips!
Always,
Rich Cardona
CEO, UNFLTR