Wildflower Breast Center

Wildflower Breast Center, led by Dr. Kolluri, is a specialized breast care clinic in Austin and Kyle, Texas, dedicated to providing exceptional care for the full spectrum of breast conditions.

Challenge

Wildflower Breast Center faced several challenges in their social media marketing efforts:

Lack of consistency in posting educational content
Need to attract a new audience, particularly women over 40
Absence of a dedicated social media manager to create engaging content
Goal to improve their Instagram presence through graphics and short-form videos

Solution

As the appointed social media manager, I implemented the following strategies:

Content Creation:
- Developed a consistent posting schedule for educational content
- Created engaging graphics tailored for Instagram
- Produced short-form videos to diversify content types
Target Audience Focus:
- Crafted content specifically targeting women over 40
- Emphasized educational material about breast health
Content Themes:
- Implemented a "Myth Debunking" series about breast care
- Focused on creating informative and engaging posts about various aspects of breast health
Platform Specialization:
- Concentrated efforts solely on Instagram, as per the client's request

Result

After the 3-month implementation period, Wildflower Breast Center experienced significant improvements in their Instagram performance:

Follower Growth:
- Substantial increase in follower count
Increased Engagement:
- Higher reach and impressions on Instagram posts
Improved Consistency:
- Established a regular posting schedule, addressing the initial challenge of inconsistent content
Enhanced Educational Outreach:
- Successfully created and shared valuable breast health information, particularly reaching women over 40

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